MeetOurAgents
RESIDENTIAL::COMMERCIAL::INVESTMENTS::MANAGERS&SUPPORT

Carefully assembled by our owner, Jonni Francis, our nearly 20 real estate specialists are Sonora's most diverse and experienced real estate team. All full-time residents of Rocky Point, Coldwell Banker Rocky Point's specialists provide our clients with unparalled expertise and market-knowledge. We look forward to your email or phone call. Please feel free to contact our owner, Jonni Francis, directly regarding guidance as to which of our specialists you should speak with, or any other questions you may have!

Jonni Francis / Broker-Owner: jonnifrancis@cbrockypoint.com
Cell dialed from the United States:011521 638 112 1197

Cell dialed from within Rocky Point:044 638 112 1197
Map to Jonnis' office / Learn more about Jonni / Read an article about Jonni


"We owe you an immeasurable debt of gratitude for your leadership of the Puerto Peñasco Assocation of Real Estate Agents. Your vision, energy, and steadfast commitment to ethical conduct is an inspiration to us all!" -- Charlie Salem, PPAREA President 2005-2006

A pioneer in enabling secure greater Rocky Point real estate transactions, Jonni Francis embodies the new spirit of Sonoran real estate. With over 20 years experience in the industry, including involvement with some of the most successful brokerages, developers, and developments in Nevada, California, and Arizona, Jonni brings an unwavering commitment to the safety of her clients investments and their trouble-free experience of Mexican property ownership. Driving force behind the creation of the Puerto Peñasco Assocation of Real Estate Agents (PPAREA) and numerous other improvements in the professionalism of real estate representation in Rocky Point, Jonni bases the operation of Coldwell Banker Rocky Point on the highest standards of ethical procedure and practice.

Jeff Reeco / Director of Project Development: jeffreeco@cbrockypoint.com
Cell dialed from the United States:011521 638 100 1168

Cell dialed from within Rocky Point:044 638 100 1168
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"Jeff, we simply can't thank you enough for your assistance in Rocky Point and the fantastic quality you delivered. Not only did you make the process of building in Mexico simple, it was actually fun! When our friends visit they are astounded by the quality of the finishes and the solidity of the construction. Everyone should have as enjoyable an experience of home ownership in Rocky Point as we are having!"
Joe Varnado





A resident of Rocky Point for over a decade, homeowner, experienced builder, and Developer-Owner of La Casa Del Puerto, and La Casa De Los Milagros, both located in the historic Old Port, as well as Canto De La Playa, located in seaside Mirador, Jeff offers our clients the benefit of his deep and diverse development and construction background, as well as long-time experience of Sonoran real estate. Jeff has worked in real estate for over 25 years, and has successfully executed everything from spec home developments to large-scale construction and development consulting assignments. Jeff brings a constant commitment to quality construction to all of our projects. We are proud to have Jeff as our Director of Project Development and look forward to continued successes creating quality housing solutions for greater Rocky Point.

Norman Le Fevre / General Sales Manager: normanlefevre@cbrockypoint.com
Cell dialed from the United States:011521 638 105 5964

Cell dialed from within Rocky Point:044 638 105 5964
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"Norman, we just want to thank you. Beverly and I have had many experiences with real estate transactions, brokerages, and agents. We have been very impressed with your thoroughness, expertise and responsiveness. Your background in financial matters is readily apparent. We especially appreciated your ability to make things clear to us, regardless of complexity of subject. We have refered you to friends, and count you as one of our most valuable advisors."
Johnson & Beverly Ryan




Norman and his wife Phyllis relocated to Rocky Point from Salt Lake City where he was actively engaged in residential and commercial real estate. He was one of the founders of the Business Brokerage division at Chapman-Richards and Associates in Salt Lake City. Norman is a licensed real estate sales associate and a member of the National Association of Realtors. He holds the Graduate Realtors Institute (GRI) designation. Norman has purchased and built properties in Rocky Point for ten years and is a full-time resident and homeowner. He is intimately familiar with the area and its customs. He's also a Certified Public Accountant, licensed in Florida and is familiar with real estate financial and tax matters. The combination of his experience, energetic personality, attention to detail, follow-up, and technical expertise make him a valuable asset to his clients and to Coldwell Banker Rocky Point. Norm is also an avid motorcyclist who recently completed the Iron Butt Rally, an endurance event covering eleven days and 11,000 miles!

Larry Rebling / Commercial Specialist: larryrebling@cbrockypoint.com
Cell dialed from the United States:011521 638 386 4310

Cell dialed from within Rocky Point:044 638 386 4310
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"I’ve known Larry and his work in Mexico for a number of years. He’s honest and straightforward, because of this, his transactions are completed -- with everyone happy."
Larry D. Large
Founder / The Larry D. Large Foundation
Director / Grupo Majestic International







An expert in real estate finance, Larry comes to us from Minnesota by way of many years in Tucson. With a diverse background that includes portfolio management for several major financial services firms, he offers his clients deep experience and knowledge of Mexican real estate. Larry is one of our most senior investment specialists, and was recently awarded for being our communities top-producing real estate agent in 2006. He earned this coveted distinction by generating the greatest sales volume of any agent in our market. He has many interests outside real estate, one of which is general aviation -- he was once the CEO of Venture Light Aircraft Resources, a Tucson-based aircraft manufacturer who FAA-certified the Thorp T-211 experimental aircraft! He is also a highly experienced sailor having -- among other sailing accomplishments -- participated in the Newport-Ensenada race on numerous occasions. Larry has spent several years in Mexico and is now a happy full-time resident and homeowner in Rocky Point.

Our Specialists

Charlotte Bohner / Residential Specialist: charlottebohner@cbrockypoint.com
Cell dialed from the United States:011521 638 112 9942

Cell dialed from within Rocky Point:044 638 112 9942
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"I am sending you this little note to thank you for your kindness to me when I called you regarding some units at Desert Cypress. You were so helpful and ready to go the extra mile for me at a time when I really needed to explore the possibilities of a place to call my home. It meant more than you know and if the need should present itself in the future you would be my person to call on. I will readily recommend you to others."
Dee Sexton




Born and raised in Phoenix, Charlotte comes from a large extended family and began visiting Rocky Point in the 1960's where she routinely vacationed, camping on Sandy Beach while raising her children. Long-married to her husband David, they have two children and four grand children. For many years they were residents and homeowners in Cave Creek / Carefree where they owned a contracting business and developed residential housing. Charlotte has worked for several Fortune 500 firms including Digital Equipment and Citibank. She and Dave are full time residents and homeowners in The Mirador.

Peggy Castro / Residential Specialist: peggycastro@cbrockypoint.com
Cell: 480 205 6794
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"My wife and I are planning on purchasing a second home in Rocky Point. We had some apprehensions about buying in Mexico, however Peggy has been very thorough in explaining the process of purchasing real estate. We are now very excited about finding the right place for us to share with our children and friends. Thank you for all your assistance with our future investment."
John and Josie Arvizu





Along with her husband Carlos, Peggy is a principal and co-founder of Empresas CPC, S.A. DE C.V. which provides construction management and accounting services. Both have been actively involved in purchasing and development of real estate in Rocky Point for the past 15 years. Originally from Phoenix, Peggy has lived in Houston, San Diego, and New York, and held important positions at Honeywell and with the City of Phoenix. Peggy is committed to assisting clients in obtaining their dream home so that they may be able to Live The Dream. A homeowner and resident of Rocky Point, she and her husband recently completed their second home on Whale Hill.

David Flores / Residential Specialist: davidflores@cbrockypoint.com
Cell dialed from the United States:011521 638 107 8306

Cell dialed from within Rocky Point:044 638 107 8306
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"This was our first experience buying a new home. David made the process so easy and enjoyable. He was very focused on our needs and wants demonstrating patience and thoughfulness. He kept saying:'the dumbest question is the one you don't ask.' He was thorough, detailed, courteous, kind, funny and always professional." -- L. Nava






David comes to us from Dallas, Texas, and Phoenix, where he has had a long and distinguished career in real estate and construction. David's parents came from San Luis Potosi, Mexico, and he has had a life long love of -- and relationship with -- the country. After service in Vietnam, David immediately gravitated to real estate and construction. He was nominated for the McSam Award for Salesman of the Year by the Apartment and Home Association of Dallas-Fort Worth and represented builders in Phoenix. He is experienced in sales and marketing, project management, loan origination and processing, escrow closings and note sales. A licensed real estate agent in Arizona, David is an active member of MLS, PAR and NAR. The father of an adult son, Daijin, David is now a full-time resident of Rocky Point.

Carmen Laborin / Residential Specialist: carmenlaborin@cbrockypoint.com
Cell dialed from the United States:011521 638 112 0070

Cell dialed from within Rocky Point:044 638 112 0070
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"On top of being such an extraordinary human being she's -- by far -- one of the best mates I've ever met. Working with Carmen Laborin has never been so challenging, fun and productive." -- Gustavo Ybarra








Carmen is a "citizen of the World" as she sometimes is called by her close friends and relatives. Born and raised in Hermosillo, Carmen has traveled and lived abroad in both France and in the United States. She arrived in Rocky Point from Mecico City for a "visit" in February, 2006, and stayed! She was immediately seduced by the unique pace of this beach town and swept away by the beauty of "this side" the Sea of Cortéz. Carmen has a major in communications, with a strong background in sales, public relations, and promotion. She has been the coordinator for several local events, such as Las Palomas Triathlon 2007, member of PPAREA's 2nd B2B Expo 2007 Committee, The Arizona-Mexico Commission gala dinner in Puerto Peñasco, Vicente Fox's -- former President of Mexico's -- private dinner with federal and local authorities and business leaders.

Phyllis LeFevre / Residential Specialist: phyllislefevre@cbrockypoint.com
Cell dialed from the United States:011521 638 105 5966

Cell dialed from within Rocky Point:044 638 105 5966
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"I want to thank you for the great service you provided me and my friend when we looked for property in Rocky Point! Phyllis, not only were you professional, you exuded an easy charm and we now consider you our friend. Not to mention the endless patience and courtesy you bestowed! You will definitely have all our Mexico referrals and we wish you well!" -- Joy Skow





Phyllis is from Miami. She moved to Salt Lake City in 1995 and discovered Rocky Point immediately. She has owned and invested in Rocky Point for ten years, is a full-time resident and, along with her husband Norman, homeowner. Phyllis has been a licensed real estate sales associate in Utah for nearly a decade and has many years experience as a business owner and manager. She is certified as a Neuro Linguistic Programming Master and Health Practitioner, as well as a certified NLP Life Coach. Phyllis has been recognized as a community leader in Miami and Salt Lake City and has received numerous awards for community development and service. Her personality, energy and attention to detail make her a favorite among our clients and a wonderful asset for Coldwell Banker Rocky Point.

Carmen Lopez / Office Manager: carmenlopez@cbrockypoint.com
Cell dialed from the United States:011521 638 386 4914

Cell dialed from within Rocky Point:044 638 386 4914
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"Because I can not speak Spanish, I was apprehensive about being able to navigate through the immigration office and bank to obtain the FM3 required to buy my property. Carmen Lopez came to my rescue. She personally went with me and translated for me while I obtained the proper paperwork. I found Carmen to be most delightful and professional in every way. She even made an extra trip for me because I had forgotten something! She is a huge asset to Coldwell Banker Rocky Point and I am very grateful for her help."
Fran Young



Part of our administrative team, Carmen comes to us from Tijuana, Mexico where she worked for the Public Registry and then a Notary. Fully bi-lingual and highly experienced, Carmen assists our clients with many matters, especially issues regarding immigration. The mother of three beautiful children, Carmen enjoys the beaches of Rocky Point regularly!

Gladys Moreno / Residential Specialist: gladysmoreno@cbrockypoint.com
Cell dialed from the United States:480 363 1653
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"I have known Gladys for over 3 years. It is seldom that one has the opportunity to meet someone that always has a smile on her face. Gladys is the type of person that puts the needs of her customer first and is one of the most persistent persons that you will ever know. If there is a way to accomplish a task she will find it. Something that is unique to Gladys is that she speaks 3 languages. Spanish, English and Sign."
Robert Russell, Director of Sales, Trivista Mexico


Gladys is originally from Medellin, Colombia. She has a degree in speech therapy and a postgraduate degree in Health Administration. She worked for a number of years as a speech therapist for children and adults with Mental Health and speech problems. A full-time resident and homeowner in Rocky Point, Gladys brings an unfailingly positive approach to meeting her clients needs -- and exceeding their expectations.

Rebecca Palomino / Residential Specialist: rebeccapalomino@cbrockypoint.com
Cell dialed from the United States:011521 638 112 0399

Cell dialed from within Rocky Point:044 638 112 0399
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"Not only did Rebecca locate me my investment property, she went the extra mile to see that my listing was sold. She was very thorough in explaining to me at every phase what was going on with several buyers whose financing fell thru." -- Frank Vega







Rebecca comes from Tucson Arizona where she had been a legal assistant for the past twenty years. Rebecca has also been an active real estate investor in Arizona and Costa Rica and has dipped her hands in the stock market. Rebecca also assisted her husband, a licensed real estate agent in Arizona, in several real estate transactions. She volunteered with the Tucson Police Department and owned/operated an assisted living home for the elderly. Rebecca has owned property in the Rocky Point area since 1999 and has recently become a full time resident.

Veronica Ponce / Residential Specialist: veronicaponce@cbrockypoint.com
Cell dialed from the United States:011521 638 380 5265

Cell dialed from within Rocky Point:044 638 380 5265
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"Veronica, thank you for all your assistance with our purchase in Las Gardenias. My husband and I had quite a bit of apprehension about buying in a foreign country and you made it all make sense. We have been living here now for 5 months and Las Gardenias has been everything you said it would be. Our life here been made easier because of your knowledge and professionalism."
Susan Iosca, DVM





Born in Guadalajara, Jalisco State, Veronica's family moved to Rocky Point when she was a young girl. Veronica is one of our bi-lingual real estate specialists. A graduate of Rocky Point's public schools, Veronica attended Cobach College and has persued continuing real estate education. She is a homeowner and mother of three delightful children. Veronica prides herself on providing her clients exemplary, informed, customer service in both English and Spanish!

Monroe Riddle / Commercial Specialist: monroeriddle@cbrockypoint.com
Cell dialed from the United States:011521 638 105 8533

Cell dialed from within Rocky Point:044 638 105 8533
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"Monroe Riddle helped us find and purchase our dream home in Rocky Point. His kindness, consideration, professionalism and knowledge made our buying experience a real pleasure. I would recommend Monroe to any of our family and friends who want to find that piece of paradise."
Dana West







Born in Kiowa, Kansas, and raised in Phoenix, Monroe and his wife Maria are full-time residents and homeowners in Rocky Point. A Navy veteran, Monroe attended Phoenix College after his service, and spent 45 years in the commercial painting business in Arizona. For several years, he held an Arizona real estate license, enjoying his involvement with the industry and purchasing and developing a number of properties. Monroe's interest in Rocky Point began over 20 years ago, and he is a deep believer in the opportunities Mexico offers the investor and business person. Monroe and his wife have purchased several investment properties in Rocky Point and are constantly looking to enhance their portfolio. Coldwell Banker Rocky Point is proud to present Monroe, who is informed, educated and patient, and who always serves our clients well.

Fernando Vasquez / Customer Support: fernandovasquez@cbrockypoint.com
Cell dialed from the United States:011521 638 107 5105

Cell dialed from within Rocky Point:044 638 107 5105
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"Fernando Vasquez of Coldwell Banker Rocky Point was instrumental in assisting us with acquiring the services from the electric company needed to start our home building project. Without his translation assistance, this task would have been monumental. Fernando's personality and great business sense will take him far, and we look forward to working with him in the future." -- Fred and Christine McGinty





Born in Magdalena, Sonora State, Fernando has spent considerable time in the United States, studying English at both Ampi High School and the University of Arizona in Tucson. Fully bi-lingual, Fernando is one of the most recent additions to our staff, and has already provided invaluable assistance to our clients!

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